Bum Marketing or the Bum Marketing Method is an simple is a practically fool proof variation of article marketing that allows you to earn money online from the commissions of affiliate products, sales of your own products, AdSense ads and so on.

Here’s how it works: You write keyword optimized articles about under-exposed niches, submit them to popular article websites, let the search engines pick them up, earn affiliate commissions, get opt-in signups or make money from selling your own products.

Bum Marketing was invented and popularized by Travis Sago of http://www.bummarketingmethod.com. Many people call Bum Marketing, Bum Marketing because it is supposed to be so easy that even a bum off the street can do it. I don’t disagree, however I think the real reason it is called Bum Marketing is because it is one of those extremely rare occasions where it doesn’t take money to make money.

In a nutshell, here’s how it works:

1. You find an untapped, low competition niche.

2. Then you find an affiliate program with a complimentary product, which pays a decent commission.

3. Then you research and find low competition keywords that you can write articles about.

4. Next you write a series of articles based on the low competition keyword or keyword phrase.

5. Then you submit your article to popular article directors so they get picked up by Google and the other major search engines.

6. And finally you earn affiliate commissions, get opt-in signups, make money from selling your own products or earn AdSense revenue.

If you follow the simple steps, you’re practically guaranteed to earn money online – all it takes is time.

One of the main goals of Bum Marketing is to get your articles onto the first page in Google as well as Yahoo, MSN, AOL and others. The easiest way to accomplish this is by writing keyword rich articles for niches and keywords that aren’t overpopulated. A placement on Google’s first page will assure that your article will be one of the first seen whenever someone searches for the keyword or niche your article is targeting.

Some of the Main Benefits of Bum Marketing Include

o Earn money online in less then a week – practically guaranteed

o It doesn’t need to cost any money

o It’s a fool proof way to earn affiliate commissions

o Builds name recognition and branding

o You don’t need a website, email list or even a reputation

o It’s extremely low risk – all you have to loose is time

The whole point of Bum Marketing is not to get your articles clicked on from people searching the article directories. The Bum Marketing method is really about getting as many articles of decent quality ranking highly in the search engines in order to get traffic to your affiliate links, sales pages, AdSense pages, opt-in pages and so on. The main goal is to get your articles into the top 10 Google results – meaning on Google’s first page.

That way when someone searches for your keyword phrase in Google and the other major search engines (Yahoo, MSN, AOL etc.) your article shows up. Then they click on it, read it, and hopefully click on the links contained in your resource box.

As long as you have time to spend on it, Bum Marketing is one of the only sure ways to make money online. In fact, I don’t know of anyone who has tried Bum Marketing with perseverance and hasn’t earned anything.

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