To know why Google AdSense is essential to make money online, you first need to know what it is and how it works.
What is Google AdSense?
AdSense is known as contextual advertising or content ads. This just means that the types of adverts that are served to a web page are related to the content on the page itself. So, if you have a page about dog training, the ads that appear on that page will be related to dog training.
How does Google AdSense work?
You sign up for an account with Google which is free. Create your advert according to specifications such as size, text colour and whether the ad will be an image ad (a graphic) or a text ad (just text and no graphics).
You are then given a small piece of code for your ad which you place on your website in the position where you would like the ad to appear.
How do you make money online from Google AdSense?
Each time someone clicks on an ad on your site, you earn some of the revenue that the advertiser pays out per click. The rest of the revenue goes to Google.
3 reasons why AdSense is essential to make money online?
It is the easiest way to generate revenue online. No need to sell anything or generate any leads. You get paid just for someone clicking an ad.
It is very easy to set up and you can have ads on your site in 5 minutes.
Because the ads are targeted to the content of your page, more people are likely to click on the ads. Which means more revenue.
Other things you should consider
To generate a lot of money with AdSense would require a lot of traffic and keywords that generate a high revenue for each click. For example, adverts for loans would generate a lot more than adverts on dog training.
The bigger money would still come from selling other people’s stuff for a commission. Known as affiliate marketing. It does take more effort to make it work. But, it is well worth it in the long run.
AdSense is still great though to generate extra income from your sites from very little work.