Email Marketing is simply marketing products and services via email.Wikipedia says ‘Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Looking at it holistically, every email sent to a potential or current customer could be considered email marketing.It is simply the advertisement and sales of goods and services via the vehicle of email.
Email Marketing Is a silent ATM machine that generate money on the internet.
Many internet marketers have made big money through Email marketing and you can join the train.All you need is the technical skills involved. Firstly you must know the tools you need to commence an Email Campaign.
Tools You Need For Email Marketing campaigns.
As far as I am concerned,the most important tool you need in Email Marketing campaign is an autoresponder.What is an autoresponder? It’s a virtual software that works like a fax-on demand. It sends out pre-programmed emails at the time you set it to send them out.I call it a virtual secretary because it does the work of a traditional secretary and more.I also call it a virtual salesman because it handles my sales enquiries and automates the sales process for me.Life online would have been hell but for an autoresponder.
There are a whole lot of autoresponders but i prefer using Getresponse for my Email marketing campaign.The advantages of using an autoresponder are really enormous.Just view this checklist. With an autoresponder,you can:
*Increase Your Income!
Make your website visitors to opt into your email campaign mailing list.
Convert your prospects into paying customers.
*Enlarge Your Mailing List!
Add a simple web-form to your capture page on your in minutes to build your list, boost your traffic and boost ur email marketing campaign.
*Get your Newsletters delivered.
Launch your email marketing campaigns with GetResponse’s advanced newsletter hosting features and top email deliverability.
*Monitor your Email marketing campaign Results.
Monitor your email marketing campaign clicks, visitors, open-rates, undeliverables, sales and sign-ups!
*Build Traffic To Your Blog to boost your email campaign revenue.
Buzz comes and goes. Retain your traffic by automatic mailings to your visitors whenever you update your blog. I use this feature and I tell you,it’s very powerful.Just link your autoresponder to your blog and your blog readers will be automatically notified when you update your blog
Four killer tips to that can make your Email Marketing campaign easier.
1.Ability to build a list is a necessity.
You must be able to persuade people to opt into your list,i mean you must be able collect their email address and give them something valuable in return an like a free ebook,report,audio or video.
2.Ability to communicate with your list.
You must be simple in your email marketing campaign style.You list should understand what you are promoting and what they will benefit from it.Your ability to write simple english is a must and you should be very articulate.
3.Ability to get targeted offers for your list.
Don’t offer an Internet Marketing product to someone who wants to know how to use their mp3 player.He or she will simply not buy and you wont make money from your Email Campaigns.Give your list their needs.If you are in doubt about what they will be interested in,simply send them a survey and promise to give any one that answers the survey a gift.Once you are sure of what they want to buy,join an Affiliate Program that offers the product.
4.Build a relationship with your prospects.
Win your prospects before you sell your product it will make it easy for you to sell to them.Present yourself as a friend who wants to help.
5 Be dynamic with your prospects.
Send out challenges to them.Allow them to partake in contests where you give out a free eBook or something that can benefit them.It makes your email marketing a lot easier.
In conclusion, just follow these simple steps and you will make a success of your email campaigns.