I cringe every time I hear someone say “the money is in the list” because the person in question usually thinks that you can show up online, build a list by doing nothing and make money on autopilot while you sleep. This is a pipe dream. The truth is that it takes hard work to build a list online and it takes even more work to make money online.
The good news is that the hard work does not have to last forever and you do not have to work crazy hours every day to create your online business. All you have to do is set-up your lead generation system; capture your prospect’s contact information and follow-up with them.
Now this might seem like a lot of work, but the thanks to autoresponders, 2 of the 3 steps can be automated. Here is how:
1. Get Traffic – This task is up to you. You can write articles, post on blogs or online forums, take advantage of pay-per-click advertising, do joint venture deals or go after big name affiliate marketers. Any of the above will do. Just choose your favorite tactic and put it in place. This is your Lead Generation system.
2. Capture Them – When your prospects get to your website, you want to capture their names and email addresses. Autoresponder services like Aweber.com or GetResponse.com make this real easy to do.
Just create a new email list (also called a campaign) in your control panel, copy the HTML code they provide and paste it on your website. You will instantly create a place for your prospect to put their name, email address and submit their information to you. There is only one more step left to make money on the internet…
3. Follow-Up Frequently – The last step in the process is to follow-up with your prospects on a consistent basis. You want to provide great content to your subscribers by helping them with their problems, giving them useful resources and links they can use and providing other information on your niche topic.
Another cliche phrase is “the fortune is in the follow-up” which is exactly what happens when you follow-up and connect with your subscribers frequently – you will make a fortune.
If you do not have an autoresponder service yet, you must sign up for one today since it is the backbone of your online business. The more emails and messages you upload to your autoresponder to send out automatically, the greater your chance to make money online, on autopilot!
What are you waiting for? Get started building your online email list today!